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: Personalized artwork from dog photo engraved and hand-painted on 14oz black latte coffee mug

Northern Lights Collar

A call into the wild and a light to

guide the way

starting at $24

Custom artwork from dog photo colorfully printed on 12oz enamel camping coffee mug

Tailwinds Collar

Fair winds and following seas

wherever you go

starting at $24

Get All the Extraordinary Features that Your Dog Deserves

Want Safer Nights?

Reflective tape shimmers brilliantly through the claw-resistant hand-tied ribbon

Need Soft & Sturdy?

Durable black handwoven fabric covers sturdy, leather-free nylon webbing

Tired of Broken Collars?

Heavy duty plastic side-release buckles and sliders make size adjustment easy

Available in three sizes that are colorfast and machine washable

Fed up with the Racket?

Attach the ID tag to the silent no-jingle ring instead of the stainless leash ring






Your dog is ready to have extraordinary adventures with you. We want to help, so check out our


10 Tips for Hiking and Camping with Your Dog.

Trail Run Through the Details

No dog wants to be stuck at home, passing a dull day laying on the sofa with nothing to do.


Like you, we believe that our job is to outfit our dog with the right gear, and then get outside and

share an extraordinary life together.


That's why, every RUFFLY collar is runway ready, outdoor tough, and shares your values.

Inspired designs in radiant colors so your dog can blaze a trail

Hand-built from top quality materials to perform and last

Leather-free and sustainably artisan-made at fair wages

So, now all you need to do is:

Pick the color that matches your dog’s coat


Choose the design that catches your eye


No more long, dreary days on the sofa!





So, outfit your dog in the unique, quality gear they deserve, and then take them out to run, play, and enjoy their most extraordinary life with you!

It’s easy and worry-free with our

RUFFLY Guarantee:

We guarantee your gear will be runway ready, outdoor tough, and shares your values but, if you’re not convinced, send it back for a full refund – and shipping is on us.





What Does the Color You Choose for Your Dog Say About Them?

Watch Jess Break It Down in a Detailed Gear Review

Outfit Your Dog for Their Most Extraordinary Days

If you’re tired of the ordinary and ready for something much better


– reflective, leather-free, and expertly hand-built in home workshops –


then pick your dog’s color, choose your favorite design, and get their collar on!

We Strive for Happy Dogs – and Happy Humans Too!

I absolutely love Game’s new collar. She’s so hard on it when we play outside and it holds up beautifully!

– Chrissi S.

My new #forgetmeknots collar goes great with my fluff! It's my favorite color and it's handmade! Thanks @ruffontheroad! 🐐🌞

– Ashley B.

Bishop loves his new collar and so does his mama!! I love the colors. Thank you for great a product and fabulous customer service.

– Debbie M.





Logo for heartwarming dog videos called Kibble for the SoulLogo for heartwarming dog videos called Kibble for the Soul

Your Dog’s Extraordinary Life Deserves an Extraordinary Collar


There’s a whole world out there to experience with your dog. Check out Moxie’s adventures and then get started on your own!

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Woman lies beside German Shepherd dog inside tent looking out on lake scene
white triangle in circle to denote play button
white triangle in circle to denote play button
Artistic drawing of black dog standing among colorful autumn leaves
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Los Angeles, CA, USA + Panajachel, Guatemala