PRIVACY & SECURITY
Responsible Use and Safeguarding of Your Data
We are committed to protecting the privacy and data security of our customers to the extent possible, subject to provisions of state and federal law. We do not re-distribute or sell personal information collected through this website.
Our postal address is:
Ruff on the Road
19216 Hamlin St #1
Reseda, CA 91335
We can be reached by e-mail at or by telephone at +1 (818) 943-0837
We collect user information to provide a user-customized experience that is efficient and effective in helping you to explore our products and determine their suitability for you and/or your pet. Ways in which we apply the information we collect to this end include:
Auto-filling fields so you don’t have to enter information more than once;
Organizing and filtering the presentation of products according to your expressed or perceived tastes and preferences;
Alerting you to relevant new information such as sales, discounts, and the launch of new products; and
Help us develop content and design new products and services that are best suited to satisfy you and/or your pet’s needs.
Web beacons assist in delivering cookies and help the website operator to determine whether a web page on the site has been viewed and how many times. For example, an electronic image like a product photo can function as a web beacon.
We may use third-party advertising companies to help present content and ads on our behalf. These companies may employ cookies and web beacons to determine the effectiveness of the advertising. We do not link any personal information that we collect to any information that these third parties collect via cookies or web beacons.
We use web analytics applications available from Google and Wix.com. Users may opt out of Google Analytics features by changing the configuration in the Ads Settings. Moreover, the site server automatically recognizes the Internet URL from which you access the site. We may log your Internet Protocol address, Internet service provider, and date/time stamp. This information can help us with system administration, order verification, internal marketing, and system troubleshooting.
We may use third-party service providers to help us operate our business. In these cases we may share user information with these third parties. Examples of the information that we may share includes: email, name, address, preference data, and purchase information. If you would prefer not to have your name and address shared, please send us and email at with “opt-out” in the subject line and we will not share your information in this way.
We hope you will choose to add a photo to our gallery, share a story, submit a product review, or contribute to the Q&A section to help other users. In this case, we will ask for your name, email address, and geographic location. Your name and location will be shared with other users but your email address will be kept private. Any personally identifiable information that you provide as part of a submission will be visible to other site users. We are not responsible for any personally identifiable information that you choose to submit. We believe it can be very fun and helpful to other users to provide certain personal information as part of a review, Q&A, or other; however, we caution you to think carefully when deciding what personal information to make public on the site.
If you publish personal information on our site and later prefer to redact some or all of that information, please email us as with “personal information” as the subject line and we will do our very best to accommodate your request. Likewise, upon your request will a) correct or update your personal information, b) stop sending emails to your email address, and c) disable your account to prevent any future log-ins or purchases through that account. Upon request we may also provide users with access to all information that we maintain about them, including customer number or password, transaction information, information published by the user on the site, and communications between the user and the site operator.
The Ruff on the Road web shop (RuffontheRoad.com) is developed through and powered by Wix.com. Wix.com secures the checkout process by HTTPS/TLS encryption. Websites that feature only HTTP:// at the beginning of the website address do not encrypt the data that transfers between the web server and the browser, which means that the data can potentially be accessed by a party that is external the transation. HTTPS that uses TLS (Transport Layer Security) is the industry standard security technology used by millions of websites by which an encrypted link is established between the web server and the user’s browser to ensure that all data that passes back and forth remains private and secure. Additionally, Wix.com only works with payment gateways that offer the highest level of security certification, which is currently PCI DSS Level 1.
Compliance with Children’s Online Privacy Protection Act
We aim to ensure a wholesome, family-friendly user experience at RuffontheRoad.com and as such protecting the privacy of the very young is very important. Therefore, we never collect or maintain information at our Site from those we actually know are under 13 and no part of our website is specifically designed to attract anyone under 13.
If we change or update this Privacy and Security Policy we will post a notification on the site so that you are always aware of the information we collect, how we use and disclose it, and the methods and technology that we use to ensure that your personal and payment information is as secure as we can make it.
The long and short of it is that you should feel secure in shopping for pet apparel and sharing your experiences.