About Us


Our mission at Ruff on the Road is to Inspire Your Journey and Make The Difference because we believe pushing your limits and making a positive impact is the way to discover your most vibrant, colorful self.


We are dedicated to lean production and competitive prices because we value and appreciate the difficult choices you have to make about how to spend your hard-earned money.


Products that are handmade are special because they have everything to to do with values: individuality and self-expression, social impact, and leaving a vibrant world for all the litters to come.

We're always on the lookout for individuals and packs who share our values and do their best to live the spirit of #LetYourPawsTakeYouThere. If that sounds like you, send us a message and maybe we can help out with some gear.


Ruff on the Road combines traditional Guatemalan craftsmanship with the best modern, vegan materials. The mission that drives us is to Inspire Your Journey and our values – what we call Make The Difference – are what ground us.


We are:

  • Passionate about artistry and craftsmanship;

  • Dedicated to the development and empowerment of our indigenous partners;

  • Committed to achieving a sustainable ecological footprint; and

  • Action-oriented in planting one or more pine trees for each product you purchase.

Our ruff road began when we adopted German Shepherd Moxie soon after moving to Guatemala in 2016. We scoured the internet for rugged, outdoor dog products in colors and materials that capture the imagination. Like, imagine if Vera Wang and The North Face got together and had a litter.


Well, they didn't, so we decided to create it.

We pay fair, above-market wages and provide social support to our hard working, deserving artisans partners. Likewise, we strive to live our passion for the outdoors and concerns about Climate Crisis through action. That's why each product purchased plants one or more pine trees to protect and restore forests and wilderness in North America.

Add the trees for each product in your order to know your impact

We believe the remedy for what ails the world will be found where Technology meets Values. Handmade sits squarely on the Values side because it:

  • Promotes individuality and diversity where no two are identical

  • Celebrates what's best of our shared history, traditions, and culture

  • Rewards skill, dedication, discipline, and hard work


  • Is Greener because hands have smaller 'footprints' than assembly lines

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Step Out and Explore travels on bicycles across North and South America as a two-person (Tom and Luba), two-dog (Lolo and Phoebe) pack. 

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'Mutt on the Move' Wiley leads his persons, Emily and Kyle, on hikes, backpacking, and mountain biking across the Pacific Northwest.

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Aussie Cattle dog Melo is all spunk, chomp, run, pounce, and chase. He's always craving adventure and he's the beloved terror of his person, Larry.

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Our customers are our biggest, best, and most reliable advocates. Here's what they have to say. And if you've had a good experience with us, please Add Your Paw Prints 🐾

Woman and German Shepherd dog lay in tent looking out at lake
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Los Angeles, CA, USA + Panajachel, Guatemala