About Us


Our mission at Ruff on the Road is to Inspire Your Journey and Make The Difference because we believe pushing your limits and making a positive impact is the way to discover your most vibrant, colorful self.

Ruff on the Road combines traditional Guatemalan craftsmanship with the best modern, vegan materials. The mission that drives us is to Inspire Your Journey and our values – what we call Make The Difference – are what ground us.


We are:

  • Passionate about artistry and craftsmanship;

  • Dedicated to empowering our indigenous partners;

  • Committed to achieving a sustainable ecological footprint; and

  • Giving back by planting pine trees for each product sold.

Our ruff road began when we adopted German Shepherd Moxie soon after moving to Guatemala in 2016. We scoured the internet for rugged, outdoor dog products in colors and materials that capture the imagination. Like, imagine if Vera Wang and The North Face got together and had a litter.


Well, they didn't, so we decided to create it.


We are dedicated to lean production and competitive prices because we value and appreciate the difficult choices you have to make about how to spend your hard-earned money.

We pay fair, above-market wages and provide financial and other supports to our hard working, deserving artisans partners. Likewise, we strive to live our passion for the outdoors and concerns about Climate Crisis through action. That's why each product purchased plants one or more pine trees to protect and restore forests and wilderness in North America.

Add the trees for each product in your order to know your impact


Products that are handmade are special because they have everything to to do with values: individuality and self-expression, social impact, and leaving a vibrant world for all the litters to come.

We believe the remedy for what ails the world will be found where Technology meets Values. Handmade sits squarely on the Values side because it:

  • Promotes individuality and diversity where no two are identical

  • Celebrates what's best of our shared history, traditions, and culture

  • Rewards skill, dedication, discipline, and hard work


  • Is Greener because hands have smaller 'footprints' than assembly lines

Meet our lead artisan, Miriam Z. This soft-spoken but tough-as-nails, single mother of two is the picture of grit and initiative. She asked Ruff on the Road for the opportunity to prove herself in 2018 and then practiced hand-tying knotted ribbons every evening for two weeks until she was proficient. Soon she mastered the technique and, through her skill, diligence, and reliability, she earned the role of managing all our artisan partners. Her earnings support her immediate and extended family, including paying her two young children's school fees and saving for their futures.

We're always on the lookout for individuals and packs who share our values and do their best to live the spirit of #LetYourPawsTakeYouThere. If that sounds like you, send us a message and maybe we can help out with some gear.


Brown dog jumps while black dog lies, both wearing handmade dog collars
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Step Out and Explore travels on bicycles across North and South America as a two-person (Tom and Luba), two-dog (Lolo and Phoebe) pack. 

Black, white, brown, and ginger dog wearing handmade collar in snowy mountain scene
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'Mutt on the Move' Wiley leads his persons, Emily and Kyle, on hikes, backpacking, and mountain biking across the Pacific Northwest.

Brown and white Australian Cattle dog sits in grassy field wearing handmade collar and leash
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Aussie Cattle dog Melo is all spunk, chomp, run, pounce, and chase. He's always craving adventure and he's the beloved terror of his person, Larry.

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Our customers are our biggest, best, and most reliable advocates. Here's what they have to say. And if you've had a good experience with us, please take a moment to...

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Woman lies beside German Shepherd dog inside tent looking out on lake scene
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Artistic drawing of black dog standing among colorful autumn leaves
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Los Angeles, CA, USA + Panajachel, Guatemala